In today’s digital age, more and more people are turning to the internet to find the services they need. This means that if your business isn’t appearing on Google when people search for your services, you could be missing out on a lot of potential customers. Here are just a few of the reasons why it’s so important for your business to appear on Google

1. The Importance of a Google Business Profile

One of the best ways to ensure that your business appears on Google when people are searching for your services is to set up a Google Business Profile. This is a free Google listing that allows you to control how your business appears on Google Maps and in local search results. Having a Google Business Profile (Google My Business profile) makes it easier for potential customers to find your website, contact information, and opening hours. It also helps to boost your chances of appearing in the coveted “map pack”—the top three locations that appear on a Google Maps search.

2. Being Seen as an Industry Authority

Another reason why it’s so important for your business to appear on Google is that it helps you to be seen as an industry authority. When you regularly appear in search results, potential customers will start to see you as a go-to source for information and advice in your industry. This can help to build trust and credibility, both of which are essential if you want to convert searchers into paying customers.

3. Generating More Local Traffic, and respectively Sales!

Appearing prominently in search results can also help you to generate more local traffic—and consequently more leads and sales. Studies have shown that about 46% of all searches have local intent, which means that people are looking for businesses in their area that can provide the products or services they need. If your business doesn’t appear in local search results, you could be missing out on a lot of potential customers

4. Reduce your costs for Customer Acquisition

Finally, apart from local search queries, it’s also advisable to appear among the top 10 of Google’s results. The reason for this is that by presenting valuable content, you’ll ensure that you’re easy to find, and viewed as an authority & you’ll gain customers’ trust. This means your cost per acquisition for each new customer can significantly decrease by tens of percentage points simply through exerting efforts in your local organic search engine optimisation (Local SEO) strategy.

Let’s put it in perspective for you:

A prospective customer conducts an online search for a service you offer. You appear among the top of the search results.

  • They click on your business and are taken to your easy-to-navigate website or to a piece of content about your business.
  • They read reviews online about you.
  • Then they make up their minds that your business is legit and that you can be trusted.
  • Their search is now over. They’ve settled on someone who they can now call to make a booking or order from.

This is the typical cycle that is followed by a user online. You need to ensure that you’re capturing each of these search queries so that you generate more traffic, leads and sales for your business.


As you can see, there are many reasons why it’s so important for your business to appear on Google when people are searching for your services. If you’re not already doing so, setting up a Google Business Profile is a great place to start. Combined with appearing in relevant search results, this can help you build trust and credibility with potential customers, generate more local traffic—and ultimately boost your sales!

But don’t stop there—there are SEO techniques that can help you rise through the ranks in your industry. If you do, you’ll be sure to attract more traffic—and more customers—in no time!

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