You may have heard that ranking high on Google is the key to generating more traffic, leads, and revenue for your business. While it’s true that a higher ranking can result in more visibility for your business, that visibility is only valuable if it leads to relevant traffic. In other words, it’s not enough to rank high in the search results; you also need to generate traffic from searchers who are actually interested in what you have to offer.
Only then can you convert that traffic into leads, and respectively more sales & revenue. So, while ranking high on Google can be a helpful step in the right direction, it’s not the be-all, end-all of generating new business. Let’s take a closer look at why relevant traffic is so important and how you can generate it for your website
The Importance of Organic Relevant Traffic
Generating relevant traffic to your website should be one of your main goals as a business owner. Why? Because without relevant traffic, you won’t be able to generate the leads or sales that you need to grow your business. And while ranking high on Google can certainly help you achieve that goal, there are other factors that are just as important (if not more so).
For example, even if you rank #1 for a certain keyword (search term), that doesn’t necessarily mean that you’ll get any traffic out of it. If searchers see your website but don’t click on it because they don’t perceive it as being relevant to their needs, then you’re not going to generate any new business from that keyword.
Conversely, if you rank #5 for a keyword but get a lot of clicks because searchers perceive your website as being relevant to their needs, then you’re likely to generate more new business than if you were ranking #1. So, while rankings are certainly important, they’re not the only thing that matters when it comes to generating new business from search engines
Generating Relevant Traffic on Google
Relevant traffic is traffic from people who are actually interested in what you have to offer. If you can get relevant traffic to your website, it will be much easier to convert that into more leads, and respectively more sales and more revenue. And how do you get relevant traffic? By optimizing your website for the right keywords, and by creating content that is interesting and informative:
- Optimize your website/listing – Once searchers find your business in the search results, they need to be able to quickly and easily understand what is it what you do and why it’s relevant to their needs. This is where having an optimized website and/or listing comes in handy. Your business should clearly state what your website is about and why it’s the best option for searchers.
- Use the right keywords – Make sure you’re using search terms that accurately reflect what your business does and what searchers are looking for. For example, if you sell shoes online but use the keyword “women’s clothing” instead of “women’s shoes,” you’re not going to get much relevant traffic because searchers will quickly realize that your website isn’t really about what they’re looking for. On the other hand, if you use keywords like “women’s shoes” or “shoes for women,” you’re much more likely to attract visitors who are actually interested in what you have to offer
- Create great content – Once searchers land on your website, they need to be met with high-quality content that accurately reflects what they were looking for when they did their search. If they don’t find what they’re looking for—or worse yet, if they find something completely different—they’re going to leave quickly and likely won’t come back. That’s why it’s so important to create great content that accurately reflects the audience you’re targeting and provides value for searchers
What’s the bottom line?
In short, yes! Ranking high on Google can lead to more traffic for your website—but only if that traffic is relevant. If you want to generate relevant traffic from search engines like Google, make sure you’re using the right keywords and optimizing for the right audience. It’s when you turn traffic into leads and respectively sales.
If all this sounds overwhelming, why not ask for help? Book a FREE discovery call, let us step into your “shoes” for a moment and offer you possible solutions for best results for your business goals.