One of the most important criteria in optimizing a website for search engines is content- and copy -writing (in addition, it should be SEO friendly and well researched). Writing content for the web is very different from writing an article for magazines or brochures. Detailed research should be made in order to pick the right keywords and phrases.
Preparing and writing web content includes various criteria for good site optimization. A well-written content for your website may push it to the top positions of search engines. It should be well structured and with descriptive and SEO friendly H and meta elements.
Why is it so important for a website to have well-written content?
Search engines are constantly updating in order to more impartially and correctly display a given query. By crawling your webpage’s content, robots look for keywords and phrases specific to your business with the intent to show them to the reader. If a bucket of criteria is met, the user might land on your website. That is why, unique content, writing articles, posting on social media, are very important activities in order to achieve higher rankings.
Content is getting more and more important lately and is a key activity, that’s what turned it into a profession. Pro writers work mainly in advertising agencies and where they offer SEO services such as optimized text, editing, proofreading, etc. Creating unique content to both impress people and Google is not an easy task.