An ecommerce platform is a marketplace that allows you to sell your products without the need for any third-party vendor. It offers many features like hosting, payment processing, data analytics and more!
The greatest part about such platforms is that the majority are simple to set up and operate. You can sell practically anything on this site, with no inventory or order limitations!
How does an eCommerce platform work?
An eCommerce platform works by providing a way for individuals or businesses to create an online store that they can manage on their own. Some typically include hosting, payment processing, data analytics and more. There are different types of eCommerce platforms ranging from web design templates to software packages that can be installed on your website (Woocommerce for WordPress, for example) or mobile app.
There are many benefits of using an eCommerce platform including the fact that you don’t have to purchase any hosting services, pay anyone else to process your payments, or worry about any of the security aspects of your online store. However, there are some downsides that come with this type of service including not having the ability to customize the theme of your store, get access to live support or be able to receive input from experts on online businesses.
To find the right eCommerce platform for you, you should ask yourself what kind of items will you be selling? If you would like to sell digital items such as eBooks, then a web design template would probably suffice. However, if you’re planning on selling physical products such as clothes or food items, then you’ll need a more robust eCommerce platform. Likewise, you should consider how often you expect to have sales and the volume of traffic expected to your online store.
These platforms can be very complex with hundreds of features included. However, they can also be simple for those who simply want to sell a few items on their website.
In addition, an eCommerce platform is not only limited to individuals looking to sell items from their website. Many businesses make use of eCommerce platforms to sell their products or services directly from their website or mobile app. For these businesses, eCommerce platforms can be very beneficial in lowering overhead and increasing revenue.
Types of eCommerce platforms
There are many different types of eCommerce platforms out there and each one is slightly different from the next. Some examples include web design templates, software packages that can be downloaded to your website, cloud-based services such as Shopify, WooCommerce, Magneto, BigCommerce or PrestaShop, etc. Each of these platforms varies in price and features so it’s important to do your research before choosing the right one for you.
Which are the best eCommerce platforms
It’s hard to say what the best eCommerce platforms are, it entirely depends on your needs, budget and monetizing strategy. If you’re looking for a platform that has all the features you need, then Shopify is one way to go. However, if you want something more lightweight with limited functionality, then one of the many eCommerce software packages might be better for you. Decent initial research might save you time and money later on the journey.
Regardless of which eCommerce platform you choose, it’s important to remember that implementing ecommerce SEO strategies will likely be the deciding factor in your overall success. Even the best eCommerce platforms can’t succeed without proper marketing and SEO techniques implemented, after all, it’s the sales you are after.
What are the 3 types of e-commerce
There are three types of eCommerce. The traditional model uses a marketplace business to sell items that someone else might have made. This is the most common form of eCommerce and there are many platforms for this type of eCommerce. Handmade goods are also often sold in this way.
The second type of eCommerce is one where the company producing the product markets it through an online store instead of having someone else do it for them.
The third type is when you use a model or system to create your own online store without the need for any outside vendor.
What is the biggest eCommerce platform
The biggest eCommerce solution as of May 2020 is Shopify. There are many other eCommerce platforms with the next being Amazon, eBay.
This is followed by Alibaba. These companies benefit from eCommerce in different ways with some acting as marketplaces for specific products while others produce the goods themselves.
What is the least expensive ecommerce platform
Shopify is one of the most popular ecommerce platforms, with monthly charges ranging from $29 to $299. If this is too high for you, then our 2nd best pick would be Bigcommerce, which charges just $29/month with 2 months for free if paid annually.
What is ecommerce SEO and How it Works?
Now that you know what an ecommerce platform is, how does ecommerce SEO work? E-commerce SEO is focused on increasing your online store’s visibility in search engines. This will in turn increase traffic to your site which can ultimately lead to higher online sales.
There are a few things that determine where your ecommerce website appears in Google and other major search engines like page speed, mobile-friendly design, link structure, ability to rank for key phrases, bounce rate, click-through rate, and overall user experience.
With the help of an SEO agency, you’ll have access to experts who can help with all aspects of your ecommerce SEO. They will do this by performing a detailed analysis of your website’s structure, site architecture, page speed, mobile-friendly design and more. All these factors will play an important role in how well your ecommerce SEO campaign performs.
If you’re looking for assistance with your ecommerce website’s SEO, then look no further than the experts at LLAMARKETING! Just fill out the FORM we’ll be happy to get in touch.
How to drive traffic to an eCommerce website
The first thing you need to do is make sure that you have a website. This means that your eCommerce website should be mobile-friendly and it needs to be optimized for search engines like Google and Bing.
You can increase your organic traffic by optimizing pages for search engines and users, writing in long-tail keywords, including images with alt-text, proper URLs structure, Meta Titles & Descriptions, H structure, etc.
Another way to drive organic traffic is by using forums, social media, ads on other websites, and participating in round-ups like product giveaways or blog hops.
Ecommerce stores and SEO go hand in hand in a complicated and nuanced process that requires the consideration of many factors. The most important thing to remember with eCommerce is that it’s not just about providing your store visitors with good information, but also making sure they can find you in search engines.
You may be surprised at how much time small changes (some of them listed above) will save you down the road when you’re trying to increase product visibility.
Now that you know what an eCommerce platform is and how ecommerce SEO works, hopefully, you’ll be well on your way to achieving online success. Our SEO specialists are here are ready to help with all your eCommerce needs.