How SEO Consulting Helped a Supplement Brand Take Back Control of Their Website and Rankings
This case study showcases how we helped an ecommerce client in the supplements and nutrition field (name confidential due to an NDA) save money on their SEO and improve rankings after a drop with SEO consulting and a website audit.
When a husband-and-wife team running an e-commerce store for health supplements approached us, they weren’t new to SEO. In fact, they had already been working with an agency. But despite paying a fair price, they weren’t seeing the results they expected, or getting the support they needed to understand why things weren’t working.
That’s where Llamarketing stepped in, not as their new agency, but as their SEO consultant in Leicester.
From Full-Service to Fully in Control
After our initial chat, it became clear that the business had internal resources they weren’t fully leveraging. They had a small team, including a full-time staff member who handled marketing tasks, and one of the founders had enough technical confidence to manage website changes.
Instead of offering a traditional monthly SEO service, we proposed a consulting model: they’d pay a fraction of what they used to spend, and we’d guide them on strategy and implementation, while their team made the actual changes. It was leaner, more hands-on, and gave them full visibility into what was being done.
The Turning Point: A Website Redesign Gone Sideways
During our first session, we discussed strategy and made detailed recommendations to support their upcoming website redesign. The husband was rebuilding the site himself, a bold move, but not without risk. He wasn’t a developer, and unfortunately, many of our suggestions didn’t make it into the initial launch.
When the site went live, traffic and rankings quickly dropped. A review of their Search Console data confirmed our suspicions: something had gone wrong.
So we stepped in again, conducting a rapid website audit. In just a couple of hours, we identified a few key issues, the most critical being that they hadn’t migrated several high-performing blog posts. These missing pages were returning 404 errors and dragging down their SEO performance.
Once those articles were reinstated and a few other technical fixes were made, we saw a quick recovery in traffic.
From Recovery to Growth
A few weeks later, we met again. This time, we went deeper with a full e-commerce SEO audit, covering technical fixes, on-page opportunities, and content improvements. We gave them a clear roadmap, and again, their team took action.
They’re now ranking better than before, spending less, and finally understanding how to improve their site in a sustainable way.
Key Outcomes
Traffic Improvement
Traffic decline reversed within weeks after correcting migration issues.
Onpage Changes
Critical SEO content recovered and reindexed.
Budget Optimization:
Cost savings compared to full-service SEO retainers.
Ongoing SEO Consultancy
Ongoing improvements driven by clear consulting guidance.
Why This Works
This consulting setup worked because:
- They had someone in-house to action our advice.
- They wanted to learn and own their SEO.
- They didn’t want to pay for unnecessary fluff.
Even though the redesign caused some initial pain, they gained long-term clarity and control. They’re no longer reliant on opaque monthly reports. They’re building real in-house knowledge with expert support on call.
Thinking of Taking Control of Your SEO?
If you’re an e-commerce business feeling stuck with a costly SEO retainer that delivers little clarity, maybe it’s time to consider a different approach. With our SEO consulting services in Leicester, you can bring expertise in-house, without hiring a full team.
Whether you need a one-off website audit, ongoing consulting sessions, or help recovering from a messy redesign, we’re here to help.
Ready to talk? Get in touch with Llamarketing today.