The business wanted to increase their onsite traffic and revenue. The goal was to increase their organic by 50%. The business was (and currently is) actively using PPC with very large ad budgets.
There are a few large companies offering such products, but in the SERPs are also ranking companies like Amazon. The business already had some regular clients and good credibility but they needed more online visibility.
It took a lot of onpage work and content for the traffic to start increasing, however, at the end of the first year of optimization, there was a large leap in traffic.
A serious problem that slowed down the ranking improvements was that for the first 7-8 months only about 15-20% of the suggestions and recommendations made by us were applied. Things have changed when that percent went to about 75-80%
An SEO strategy was developed according to the business needs
Keyword research was conducted in order to find the right audience and determine the most searched terms on Google
We did a detailed on-site analysis and developed conversion rate optimisation strategies.
We did in-depth competition research
The website text copy was analysed and optimized to improve keyword positions on the most relevant terms and provide more clear information for users.
The existing onsite blog was optimized. New content was created based on researched topics related to the business niche.
UX improvements were made to increase user engagement and improve conversion rate.
Offsite content related to the business niche was written and distributed for information-based queries