GBP & Website Results and Impact
Results are comparison of August 2023 with August 2022
The numbers speak volumes. What started as under 100 monthly calls from GBP (Google Business Profile) has evolved into an impressive average of 250 monthly calls, while the website contributes another 70-100 calls every month. It’s not just about the present; it’s about the year-over-year improvement, a steady 10-15% increase that serves as a testament to sustained growth. Scroll down to see how we achieved this!
How We Achieved These Results
Established in the city of Leicester, The Motor Company has been a reputable player in the automotive industry for over a decade. Offering a wide spectrum of services including MOTs, car servicing, repairs, welding, bodywork, and even gearbox replacements, they’ve built a name synonymous with reliability and quality workmanship.
Despite their established reputation, The Motor Company faced a common dilemma in today’s digital landscape – expanding their customer base beyond word-of-mouth referrals. The absence of an online presence, especially a website, posed a significant barrier to reaching potential customers actively searching for their services online.
Solution & Strategy
The industry is competitive and harsh, with more than 100 local players!
The transformation began by our team at LLamarketing optimizing their existing Google Business Profile (GBP), an essential step to enhance local visibility. Simultaneously, a meticulously crafted website emerged, reflecting their expertise and professionalism in every aspect.
The website wasn’t merely a digital business card—it was a window into their world of automotive excellence. To resonate with both potential clients and search engines, the content was aligned with the nuances of the auto industry, highlighting the services offered and the team’s expertise.
The SEO agency’s approach extended beyond aesthetics and semantics. In-depth competitor analysis informed every strategic move, such as collaborating with local directories to expand the digital footprint.
The icing on the cake? The GBP was fine-tuned to ensure it stood out amidst the local automotive crowd. Industry-focused content plans were developed, driving traffic through informative articles and showcasing services with authority.
The website’s development was a carefully orchestrated symphony.
The website’s development was a carefully orchestrated symphony. By studying the competition, our digital marketing company unearthed insights that translated into a user-friendly, mobile-responsive WordPress website.
The design wasn’t just about aesthetics; it was about trust. Real photographs of the garage, the devoted team, and the widget spotlighting GBP reviews blended seamlessly into a trustworthy digital storefront.
The content wasn’t mere words; it was a bridge connecting The Motor Company’s expertise with the needs of their potential clients. Detailed service pages and insightful articles didn’t just inform; they engaged and converted.
The journey with The Motor Company isn’t a short sprint; it is a marathon of continuous growth. Over five years, the relationship evolved as a partnership (the very beginning was back in 2018).
This journey wasn’t just about launching a website or optimizing a GBP—it is about navigating ever-changing algorithms and harnessing new strategies.
Ongoing optimisations were implemented, ensuring their resilience despite algorithm updates and maintaining an upward trajectory – why did it work, because we built it for their ideal client with search engines in mind!