The Success Story of Bath Barn’s Transformation in Leicester through Local SEO
58.5% increase in calls made from the GBP, 7.7% increase in directions requests & 70.9% increase in phone number clicks on the website -year over year (April-August 2023 compared to April-August 2022)
A Real-World Local SEO Success Story
Results are comparison of April-August 2023 with April-August 2022
You can have the best bathroom showroom in town, but if your business isn’t showing up on Google, you’re practically invisible. That was the challenge Bath Barn faced. Based in Leicester with over 25 years of experience, their offline reputation was solid, but their online presence didn’t match.
That changed after working with us. In just one year, they saw a 58.5% increase in calls from their Google Business Profile, a 70.9% jump in website phone clicks, and a steady rise in local visibility. Here’s how we made it happen.
Number of GBP Calls April-August 2023 - 58.5% increase compared to 2022
Directions Requests April-August 2023 - 7.7% increase compared to 2022
Number of website Calls April-August 2023 - 70.9% increase compared to 2022
How We Achieved These Results
Client Background
- Business Name: Bath Barn
- Range of Services: A versatile bathroom showroom in Leicester offering installations, renovations, fittings, supply, and more.
- Years in Business: Over 25 years.
The Challenge
Bath Barn had two main obstacles:
- First, their website was outdated – slow, hard to navigate, and didn’t show off the impressive renovation work they were known for.
- Second, they weren’t ranking for important local terms like bathroom fitters Leicester or bathroom showroom Leicester. Their Google Business Profile barely got any attention, and organic leads were thin.
Despite being in a competitive industry, including big-budget national companies, Bath Barn had one thing in their favour: they knew they needed help, and they were ready to invest in doing things the right way.
What We Did
Website Rebuild
We completely rebuilt their site on WordPress. The new version is fast, mobile-responsive, and designed to convert. We added click-to-call buttons, a project gallery with before-and-after images, customer reviews, and dedicated service pages written with real user intent in mind.
Google Business Profile Overhaul
Their GBP was transformed from a basic listing into a lead-generating asset. We rewrote the description, refined categories and services, added high-quality photos, and structured the Q&A section around local search behaviour. Their reviews were already strong—we just made them more visible and easier to engage with.
Content and Ads
We backed it all up with fresh blog content and locally targeted Google Ads. The blog helped capture long-tail traffic, while the ads picked up high-intent visitors searching for bathroom renovations in and around Leicester.
The Results
The website’s development was a carefully orchestrated symphony.
Between April and August 2023 (compared to the same period in 2022), Bath Barn saw a significant uplift in performance:
- 130 phone calls from their Google profile – a 58.5% increase
- 362 direction requests – up by 7.7%
- 186 phone number clicks on the website – up 70.9%
And this wasn’t a one-off spike. The growth has been consistent, with annual increases of 10–15% in call volume, putting them in a strong position in the local market.
Amazing company to work with! They are quick to respond and direct to the point. Really helpful and happy with the results so far and what they have achieved for us. Thanks
Long-Term Partnership
We’ve worked with Bath Barn since 2018. That long-standing relationship means we’re not just building pages and moving on. We’re constantly adding new content, tweaking their local SEO strategy, and helping them stay ahead of competitors with bigger budgets but less agility.
Looking Ahead
The next phase of growth is already underway, though we’re keeping the details under wraps for now. What we can say is that Bath Barn’s story isn’t over, and neither is the impact of local SEO done properly.
Want to See Results Like This?
If you’re based in Leicester and want your business to show up, get found, and bring in more customers, we can help. It might be that you need a new site, an optimised Google Business Profile, or a full local SEO strategy … we’ve got you covered. Get in touch with our local SEO agency in Leicester and let’s talk about your goals.
