The business wanted to increase their onsite traffic and revenue (for the different branches). The goal was to increase their organic traffic by 50%. The business was (and currently is) actively using PPC with large ad budgets.
The business is already well known in the UK and the website has been optimized by another company before us, however, on a full on-page audit we identified a lot of problems and areas for improvement. Another problem was the full lockdown because of the Covid-19 pandemic.
An SEO strategy was developed according to the business needs
Keyword research was conducted in order to find the right audience and determine the most searched terms on Google
We did a detailed on-site analysis and developed optimisation strategies that were applied by their dev team
The website text copy was analysed and optimized to improve keyword positions on the most relevant terms and provide more clear information for users.
The existing onsite blog was optimized. New content was created based on researched topics related to the business niche.
We did in-depth competition research