Case Study

Local SEO of a MOT and Car Service Centre

Located in a small location in the UK (about 66k population).

The business is a garage that does repairs, tyre fitting, MOT tests, car service, etc. Located in a small location in the UK (about 66k population). The business specializes in MOT and Car Service.

Business Objective

We were asked to help them grow their revenue via local SEO (with their Google My Business profile on maps). The goal was to increase the online visibility of the business, ensure they get found easily on Google Search and Google Maps results by people in their city & its surrounding areas, increase the number of clients and establish them as a trusted MOT and Car Service centre.

SEO Challenge

The industry is competitive and harsh

Distance Issues

The location of the garage is at the periphery of the city, and as we know local search results are based primarily on relevance, distance, and prominence. The team had to leverage all our Local SEO skills to overcome the distance criterion and to establish the business as a trustworthy brand.

Outdated Website

Another challenge was that the company had a basic and outdated website, that lacked useful information about the business and the services they offered.


SEO Strategy

An SEO strategy was developed according to the business needs

Keyword Research

Keyword research was conducted in order to find the right audience and determine the most searched terms on Google

Website Redesign

A new website had to be built.

GMB Audit

We’ve run a full audit of the Google My Business profile.

Competition Research

We did in-depth competition research


The website text copy was analysed and optimized to improve keyword positions on the most relevant terms and provide more clear information for users.


Service pages were created. New content was written based on researched terms related to the business and the business location.


We requested from the client to have a photographer to take professional photos of the garage, of their team. The photos were distributed across the GMB, directories & SM.


Citations were built in the UK most authoritative directories.

Results (GMB Insights)

Results are from January 2018 – March 2018 COMPARED with January 2021 – March 2021

  • The number of calls has increased almost 3 times (from 127 for the first quarter of 2018 to 369 for the first quarter of 2021).
  • The number of requested directions has increased almost 3 times (from 70 for the first quarter of 2018 to 202 for the first quarter of 2021).

In addition, 55 contact form submits and 54 calls were tracked with GA for the first quarter of 2021.

If you want to have similar results, do not hesitate to get in touch with our SEO team at Llamarketing

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