From 0 to 350 Calls a Month: How Auto Kotevi Grew Online with Local SEO & Google Ads
From 0 to over 300 calls a month in just a little over 2 years
Auto Kotevi didn’t have a website. Or a Google Business Profile. Or any real way to get found online. But what they did have was a great reputation in their local area, solid car detailing services, and the drive to grow.
Fast forward just over two years, and they’re now getting over 350 calls every month, from local customers who found them on Google. Here’s how we helped make that happen.
Number of GBP Calls - Jul-Nov 2023 - 114% increase compared to Jul-Nov 2022
Driving directions - Jul-Nov 2023 - 150% increase compared with Jul-Nov 2022
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Auto Kotevi - search console - impressions and clicks year over year
Starting from Scratch
When Auto Kotevi first reached out, they were running a detailing centre, offering everything from paint correction and crack repair to deep interior cleans. But there was nothing online that reflected that. And they had the capacity to serve a lot more clients
No GBP. No website. No reviews. Just word-of-mouth referrals.
We started with the basics… creating their Google Business Profile, setting up accurate details, and studying how their competitors were showing up in search results. Then we moved on to building a site that would not only explain their services but also feel trustworthy and easy to navigate.
Building Their Website with Visibility in Mind
We chose WordPress to give them flexibility and control. The design focused on:
- Real images of their detailing bay and finished jobs
- A simple structure where users could see what they offer and how to get in touch
- Social proof, with reviews pulled from real customer messages
- SEO-friendly copy that reflected the way people actually search for auto detailing in the area
And most importantly, we made it mobile-first, because most people searching for a detailing service are doing it on their phones.
Growing Calls and Traffic Month After Month
Over time, we refined the strategy. We added locally relevant articles. Submitted their business info to directories. Ran a smart Google Ads campaign to bring in quick wins while the SEO built up. They hit 100 monthly calls. Then 200. Then over 300.
Today, Auto Kotevi gets more than 350 calls every month and those come from a healthy mix of organic search, direct traffic, and Google Ads.
Even after a dip in visibility during a location change, we quickly adapted and helped them recover rankings within weeks.
The Power of Their Google Business Profile
At its peak, Auto Kotevi’s GBP was showing in the top results for most local searches. A recent proximity update shuffled things a bit, but we’ve helped restore its strength and with over 215 genuine customer reviews, it’s now a trusted channel for attracting new clients.
Their listing doesn’t just appear… it converts.
Why This Worked
We’ve been doing this a while, over a decade in SEO, with the last 6+ years focused specifically on local SEO for service businesses, including auto-related industries.
We didn’t just run a cookie-cutter campaign. We paid attention to the niche, to how people search for car detailing, and to what really builds trust online.
The result? Auto Kotevi went from invisible to in-demand.
What’s Next?
We’re already working on the next phase, but the details are staying under wraps for now. Think new content, smart campaigns, and expanding their reach further.
If you’re in the automotive industry and wondering how to get more customers without wasting budget on what doesn’t work, let’s talk. We’re Llamarketing – an SEO agency in Leicester, helping good businesses grow online with real, measurable results.
Get in touch and let’s see what your business could look like in a year.
