Case Study:
SEO Agency in Leicester Transforming a Northampton Alloy Wheel Refurbishment Business in 4 months

Customer Background

In March 2024, a mobile alloy wheel refurbishment business based in Northampton (Awesome Wheels) approached (through a local web developer) our Leicester SEO agency with a pressing need to improve its online visibility. The business had an outdated website that was struggling to attract traffic, ranking on page 2 of Google search results, and languishing in the lower positions on Google Maps. Recognising the growth potential, we teamed up with the web developer to revamp the client’s online presence.

Car with alloy wheels refurbished by Awesome Wheels

The SEO Challenge

The client faced several key challenges:

  • Outdated Website: The existing site was not optimised for search engines, limiting its ability to rank well in search results.
  • Low Search Engine and Google Maps Rankings: The website was buried on page 2 of Google for relevant search terms, while the Google Business Profile (GBP) ranked in positions 5 and above, reducing visibility and missing out on local traffic.

Our Combined Approach

1. Website Redesign Collaboration:

Our first step was to collaborate closely with the web developer to give a new look to the client’s website. The web developer handled the technical aspects of the redesign, creating a sleek, professional, and mobile-responsive website. As digital marketing experts specialising in SEO, we provided guidance on key SEO elements, ensuring that the new site was fully optimised from the start. This included:

  • Keyword Strategy: We conducted thorough keyword research to identify the most relevant and effective search terms for the client’s business, such as “mobile alloy wheel refurbishment Northampton.”
  • On-Page SEO: Implemented on-page SEO strategies, optimising meta tags, headers, and content to align with our keyword strategy.
  • Technical SEO: Ensured the website was fast-loading, mobile-friendly, and technically sound, improving both user experience and search engine rankings.
Awesome Wheels' Webiste

2. Google Business Profile Optimisation:

  • Profile Enhancement: We optimised the GBP profile by ensuring accurate, consistent information across all platforms. We also updated the profile with keyword-rich descriptions and high-quality images that reflected the business’s services.
  • Review Strategy: Implemented a review strategy (with our assistance, but the execution is up to the client) to encourage satisfied customers to leave positive reviews, enhancing the business’s local reputation and improving its ranking on Google Maps.

3. Expanding Local Authority:

  • Local Citations: We built and updated local citations across relevant directories, ensuring consistent NAP (Name, Address, Phone number) information.
Google Business Profile of Awesome Wheels

Ranking Results

Within just two months of our SEO services, the client saw a marked improvement in his online presence:

  • Website Ranking Improvement: The website moved from page 2 to page 1, achieving positions around 8th-9th for key search terms.
  • Google Maps Positioning: The GBP profile climbed to positions 3-4, increasing the business’s visibility to local customers searching for alloy wheel refurbishment and repair services.

After four months, the progress was even more substantial:

  • Top Positions on Google: The website now consistently hovers in positions 2-4 on page 1 of Google search results for various keywords.
  • Dominant Google Maps Presence: The GBP profile is now frequently appearing in the top 1-2 positions, attracting a significant increase in local traffic.

Ongoing Work

As of August 2024, our focus has shifted to expanding the client’s reach in surrounding areas. By refining our local SEO strategy and targeting nearby locations, we aim to solidify the client’s online presence across a broader geographic area, driving even more traffic and leads to the business.

So What?

This success story highlights the significant impact that a well-executed local SEO strategy can have on a business’s online visibility and success. By working closely with our web development partner and focusing on targeted SEO efforts, our SEO company in Leicester (Llamarketing) helped a Northampton-based business move from obscurity to prominence in just a few short months. The results speak for themselves, and our continued work aims to ensure sustained growth and expanded reach for the client.

If you’re looking to boost your online presence and attract more customers, contact Llamarketing today for a free SEO consultation.

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