How a Local Wheel Refurb Business Went from Page 2 to Getting All the Calls with Local SEO
In March 2024, the owner of Awesome Wheels, a mobile alloy wheel refurbishment business in Northampton, was doing everything right offline. Great workmanship. Customers who loved the results. A van that didn’t stop moving.
But online? Not much happening.
Their Google listing wasn’t a top performer. The website barely showed up on search results. And let’s be honest, most people looking for “alloy wheel repair near me” don’t scroll past the first page.
That’s where we came in.
Fixing Visibility Without Breaking What’s Working
The owner had already teamed up with a local web developer who was giving the site a much-needed facelift. Smart move. But a shiny new website isn’t going to rank on its own.
So they brought us in, an SEO agency based in Leicester that’s spent years helping small local businesses become impossible to ignore on Google.
What we found was pretty typical: an old site with no proper SEO structure, a neglected Google Business Profile, and no real signal to Google that the business was active, relevant, or locally trusted.
What We Actually Did (No Fluff)
We didn’t try to do everything at once. We just focused on what mattered.
The website got new life thanks to the dev, but we stepped in to guide the SEO side of things. We figured out what people were actually searching for in Northampton (turns out “alloy wheel refurbishment” and “mobile alloy wheel repair” were hot), and made sure the new site used those terms naturally.
We rewrote the content, improved the page structure, and made sure everything loaded fast, especially on mobile. If someone’s searching from their driveway, you don’t want them waiting for a homepage carousel to load.
Then came the Google Business Profile.
We rewrote the business description. Updated the services. Added proper categories. Uploaded real images (not stock photos – Google knows). And helped the client set up a simple way to ask happy customers for reviews.
We also fixed a bunch of local citations, those scattered listings on directories that either had old info or were missing completely. Boring work, but it moves the needle.
So What Happened?
Within two months, the difference was obvious. The website crawled its way onto page 1, somewhere around 8th or 9th place depending on the day. The Google profile started landing in the top 3 spots, which meant people actually started clicking.
By the four-month mark, we were seeing them bounce between positions 2 and 4 for key search terms. The GBP? Often in the #1 or #2 spot when people in Northampton searched for wheel repairs.
It went from “meh, we’re on Google somewhere” to “we’re getting found and getting booked.”
Not a One-and-Done Job
By August, we shifted focus. It wasn’t just about Northampton anymore. We wanted to help them show up in neighbouring areas too. That meant new pages, updated content, and continuing to build trust in the eyes of search engines (and real people).
SEO isn’t a quick fix. It’s like compounding interest, it grows if you keep at it.
The Real Lesson?
You don’t need to be a massive chain or throw thousands at ads to get local visibility. You just need a clear plan, solid foundations, and people who know what they’re doing.
If your website’s collecting dust and your Google profile isn’t getting love, that can change.
We’re LLamarketing. We help businesses like Awesome Wheels stop being the best-kept secret in town. Want to know how visible your business really is? If you wanna see similar results, drop our seo company in Leicester a message, and we’ll take a look!